However, the new collection went down in fashion history as the " New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow exclaimed, "It's such a new look!" The New Look was a revolutionary era for women at the end of the 1940s. Originally, the two lines were named "Corolle" and "Huit". The show of "90 models of his first collection on six mannequins" was presented in the salons of the company's headquarters at 30 Avenue Montaigne. On 12 February 1947, Christian Dior launched his first fashion collection for Spring–Summer 1947. "Bar" suit, 1947, displayed in Moscow, 2011 Dior's creativity also negotiated him a good salary. Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Its capital was at FFr 6 million and workforce at 80 employees. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. Dior was financially backed by wealthy businessman Marcel Boussac. However, the current Dior corporation celebrates "1947" as the opening year. The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris. Delphine Arnault has been the CEO of Christian Dior Couture since 2023. Haute couture is under the Christian Dior Couture division. This brand sells only shoes and clothing that can only be bought in Dior stores. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. Dior holds 42.36% shares and 59.01% of voting rights within LVMH. This article first appeared on Lifestyle Asia Singapore.Christian Dior SE ( French: ), commonly known as Dior (stylized DIOR), is a French multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. The private women’s university is recognised as one of the world’s largest female educational institutes. What else will Dior do at Ewha Womans University? Image credit: Christian Bolz – Own work/ CC BY-SA 4.0/Wikimedia CommonsĪccording to Vogue Business, Dior will also partner with the Ewha Womans University for the former’s mentoring and education programme, which was launched for students in 2017.Īs part of the programme, Dior will be promoting gender equality and leadership.Įwha Womans University was founded in 1886. Including the House of Dior flagship store, which opened in 2015, the brand has 12 women’s outlets in the country. However, it is not that Dior is making its presence felt in South Korea only now. Reports say that Jisoo’s influence on the brand’s media value has been tremendous since her being named the ambassador. Chiuri also underlined that the K-pop idol was an inspiration for the Dior Fall/Winter 2021 collection. Jisoo’s influence on Dior Image credit: signed up Jisoo of iconic K-pop group BLACKPINK in 2021 as the brand’s global ambassador for fashion and beauty, making her the last one from the four-member group to be named the face of a major French fashion label.Īt the time, Dior said that Jisoo “perfectly encapsulates the House’s contemporary femininity”. The first such event was held in Shanghai in 2021. Reports suggest the Seoul show will be only the second time Dior showcases its women’s pre-fall on the runway.
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